All you need to learn about SEO

Why you need to work your Search Engine Optimization : SEO Stakes

The natural referencing (also known as SEO, or Search Engine Optimization) is a major challenge for each website. 95% of the sites nowadays are dependent on Google, in the sense that it is the latter that brings the majority of the traffic. The traffic generated by search engines is extremely important, so it is essential to be classified on the strategic keywords in relation to your site.

Let us not burn the steps and start with the beginning: The natural referencing is what concretely? Well, it’s the fact that the search engine is included in the search engines and that it is known. For example, my main goal as a web site on marketing might be to appear first in Google when a user tapera “Web marketing for null”. The problem I will tell you is that websites on web marketing must have hundreds, if not thousands, of them.

So why would my site come first and not another? That’s the whole issue of natural referencing, and it’s not really random, but work that’s done over the long term.

There are, in fact, several techniques to go back into the search engine rankings, as we will see together.

Before returning to the details of these techniques, it is important to know that Google represents more than 90% of the Internet searches in France and more generally in Europe (and even worldwide, USA and China separately). Thus Google’s search criteria will be the priority of any website that wants to reference its site. One finds Bing, among other things, that eats the crumbs of the cake.

Would you like to refer to the site?

Two things must be distinguished: Natural referencing and paid referencing. The natural referencing is totally free. It is free to appear in the Google index, regardless of your positions, the number of pages on your site or the traffic Google grants you.

Free in the sense that in theory, you can choose everything to take in hand and Google will never ask you a cent to improve your positioning. You may well delegate your natural Referencing (SEO) to a specialized company or a freelance specialist.

There is also pay-paid referencing (called SEM or SEA), which corresponds to the merchant links on Google’s research, for example, but will come back later.

Before embarking on SEO work

Before embarking on a natural optimization work that will soon be consuming (you will understand soon), better know the beast you are attacking, that is Google. Google is old on the canvas, but very young in our lives since it appeared in 1998. It has scavenged engine market shares with innovative innovations, new features and refinement of its algorithms. Do not hesitate to read the pages provided for this purpose for a more exhaustive detail of these themes.

Before returning to the details of these techniques, it is important to know that Google represents more than 90% of the Internet searches in France and more generally in Europe (and even worldwide, USA and China separately). Thus Google’s search criteria will be the priority of any website that wants to reference its site. One finds Bing, among other things, that eats the crumbs of the cake.

How do you make SEO?

Placing its site in Google is free and extremely simple.

It is enough to do nothing. You have 9 out of 10 chances that Google finds your site alone and index it without you having anything to do.

However, you can force your destiny (or speed it up) by inserting links to your site on third-party sites. Google by crawlant them, will also follow these links and discover your site.

All this is only for Google to know your site. The real challenge and therefore the real difficulty is to convince Google that your site is more relevant than those of your competitors on your strategic keywords.

The 4 stages of a well-controlled SEO

So how to ensure that our site is more relevant than those of our competitors? One will first try to understand how Google analyzes a Site.

There are 4 major major milestones (the 5 th could be the analysis of results, or the analytical web):

  1. The socalled semanticsstage: it is about choosing the right words. Is it better for me to position myself on the term web or “since”? Or’emarketing ‘? You must ensure that you focus on the terms that are really sought by users.
  2. Optimization of content: There is a particular method for writing the Internet. Writing means that the text will meet the expectations of users, will be quite extensive and complete and relevant to your keywords.
  3. Technicaloptimization (or “on site”): This is the most technical part of SEO. It consists of technically optimizing its site. This can be the optimization of a code, the structural or architectural optimization of a site, the optimization of navigation and internal meshing, etc.
  4. Netlinking(or “linkbuilding”): the link building is the popularity of a site. Basically, Google has as much confidence in what others think of you as you think of yourself. Thus, it will look at the number of sites that link to your own, synonymous with relevance to its eyes. If your competitor at 5000 links and your site only 50. Google may judge your competitor’s site more relevant than your own. In fact, it’s a little bit more complex than that because the quality of the links between much account.

Search Engine Optimization : the Definition | SEO Strategy | SEO Challenges