Backlink : what the hell it is ?

Incoming links (or backlinks – BL) are of fundamental importance forreferencing. Analysis of links to a site is indeed one of Google’s mostimportant criteria. The engine uses these elements to position a site in itssearch results.

Definition of backlink

Backlink is an incoming link, a hypertext link (hyperlink) that points to apage of a web site.

Several terms are used to designate an incoming link. You will find thefollowing expressions used interchangeably: link arrived, return andbacklink link, inbound link or inlink in English.

Functions of backlink bond

An incoming link has several roles:

It brings visitors to the site to which it points. So it generates traffic onthis site when users click on it to follow it
It transmits “link juice”, that is, part of the power (Page Rank) of the pageon which it is to which it leads (the target page).

Types of links

Here we will return to the characteristics of the links followed andnofollow.

The following link

(follow to “follow” in English) is a link that is followed bythe Google robot. There is also a dofollow link in opposition to thenofollow link. The idea is to allow Google to follow the link and take it intoaccount in its algorithm. This is a positive sign, a recommendation youmake to Google in relation to this hypertext link.

By default, if no attribute is added to a link, it is a follow-up link.

A follow-up link is recognized in the source code by the following writing:

< a href =»» > Link to my site </a >

The nofollow link

The nofollow link (“don’t follow” in English) is a link that exists on your page but you added the “rel = nofollow” attribute to tell Google not to take this link into account, i. e. not to follow it.

Google explains therefore that it does not transfer “neither the PageRank classification nor the anchoring text through these links.”

In the source code of the page, the No. follow link recognizes the following:

< a href =»» rel =» nofollow» > Link to my site </a >

Incoming links: an index for Google

To estimate the popularity and reputation of a site, Google analyzes the number and quality of links to this site. A link is considered by the engine to be a vote in favour of this site.

Backlinks are therefore a fundamental element for referencing. The more feedback you have, the better your site will be positioned in Google’s results. To find out what the criteria for a good SEO link are, we invite you to read our article mentioned at the bottom of the page (What is a good link for referencing?).

Why use links No follow?

When you link to an external site, you must take these links, that is, not to hide them to Google and to Internet users. The link must always be meaningful: bring to a page with additional information in thematic relationship with

Once this has been said, therefore you no longer understand the role of a link no follow. Indeed, why make a link to a site and tell Google that this link is not to follow, that it is not interesting?

There are several reasons why sites have links to “nofollow”:

To avoid abuse and spam links: links placed in blog or forum comments have often been used as spam; everyone by taking advantage of the backlink to the site or to ask a bad link (which would penalise the blog or forum).
In the face of this mass of links, sometimes spammy, some sites have chosen to no longer “grant” any link follow from a forum.

To “be in the rules”: Google, while indicating being against the links purchased, specifies that if this is the case then the sponsored link must be placed in nofollow. An amazing deposit will you tell us? Indeed, the link can be followed by Internet users (it is a classic clickable link) but will not be taken into account for referencing; what is a height for a link purchased…
To prevent the robot from exploring pages without interest: this can be the case for your “contact” pages, “login”. So you save the robot from useless work to focus on your interesting pages.

To conclude: is it necessary to use nofollow bonds?

If you have many links in no to your site, it is clear that this is not a quality message you send to Google. We return to the same question as before: Why do you make links that you don’t take? Instead, we advise you to remain consistent in your policies of links and to make only the most ethical links possible.