Perfect SEO optimization of a web page
SEO On page optimization is one of the 3 Pillars of SEO Strategy
How can I easily reference a web page?
The following recommendations will help you to arrive at an optimal SEO SEO on your page according to the keywords you will have referred to. The techniques presented are often justified by several extensive studies on the issue and countless tests in order to arrive at the shared conclusions. Some points are justified by general nasty based on the experience of professionals in this field.
HTML tags in the < head > portion of your page
- Title – The most important element on your page, the Title tag should preferably contain the keyword or key phrase in the first words of the tag. The case studies of SEOmoz resulted in the production of the following graph:It is clear that using your keywords in the first words of the Title tag tag of your page has a close link with the best results in Google and that using your targeted expression further in the tag is associated with the fact of less performing well.
- Meta Description – Although this meta is not used as such for a better ranking in most search engines, the meta-page description is an important place in which you should use your keyword as it will be marked in bold when it appears in search results. Also, its use has shown that the meta description helps increase click-through scarcity (click rate), thereby increasing your traffic, regardless of your position in search results.
- Meta Keywords – Yahoo! is the only search engine that records and uses meta keywords to find your page, but not to improve its ranking. However, since Microsoft Bing has supported Yahoo! Search, the last reason why the use of this tag was justified simply no longer exists. This reason, as well as the fact that using meta keywords may be a danger of suroptimisation, the SEOmoz team recommends that you never use this practice again.
- Meta Robots – Although the tag is not required, you should ensure that it does not contain instructions that could cancel your page indexing by search engines (noindex, nofollow).
- Rel =» Canonical» – The more your site will be large and complex, the more suggested it is to use the canonical tag to prevent the duplication of your pages. This can happen when your page has different characters in its URL (often the case for an online trading site). The use of rel = “canonical” will avoid the problem of duplication that dilute the weight of your pages and their SEO juices.
- Other Meta Tags – Meta tags such as those offered by DCMI or FGDC appear to be placing, but currently does not provide benefits for SEO in most search engines and only add complexity and unnecessary loading time to your site.
- Length – Shorter URL addresses tend to perform better in search results and also have more chance of being copied/pasted, shared, and more likely to receive a link from other web sites.
- Key Words Localization – More ready keywords will be your domain name, the better. Indeed, “site.com/motcl” tech better than “site.com/dossier/sousdossier/motcl é” and is definitely more recommended for referencing a web page (though it is not a very influential factor in SEO performance).
- Sub-domains v. s. Pages – Despite the slight advantage that the use of keyword sub-domains can bring you versus the use of subfolders or pages, the search engine algorithm promotes more the use of subfolders/pages rather than the use of sub-domains.
- Word Separators – The use of dashes for separating keywords is always the best way to use in your URL. Despite the promise that «underscores» should be equal, inconsistent with other methods, the use of the dash is a more enlightened choice. N.B. This is not true on the other hand for your domain name. Using dashes within the latter is almost never recommended (ex: ” yourwebsite.com “is definitely a better choice than” your-website.com “).
Elements in < Body > on your page
- Number of Repetition of Keywords – It is impossible to indicate precisely how many times it would be optimal to use your keywords inside your page, but this simple rule has long been used by the SEOmoz team: ” 2-3 x on shorter pages, 4-6 x on longer pages and never more time than it makes sense inside your content for your readers. ” The extra advantage that the use of your key expression in your content might bring is so tiny as to the dangers and consequences that might result from trying to thwart the system by adding your keywords too many times.
- Density – Although it is true that the more the use of a targeted expression can potentially improve the classification, there is no doubt that the density of keywords (a certain percentage relative to total content) has never been a formula by which this relevance has been measured.
Using variances in key word – Long suspected to influence results in search engines (although this technique has never studied in detail to convince several SEO specialists), the theory that the variance of keywords in your content can help in referencing is worth repeating a little. The SEOmoz team recommends using a minimum of one or two variations in terms as well as separating the words from your targeted sentences (example illustrated in the first image of this article).
Header H 1 – For a long time the SEO community suspected that the H 1 tag had very great importance in referencing web pages. Several recent studies show that the H 1 title tag has a low correlation with high ranks in search engines (actually, almost no link). Although this is quite convincing, the correlation factor is not necessarily irrefutable proof. For reasons of semantics and also SEO, team members still suggères the good use of the H 1 tag as the header of your page and preferably, the use of your targeted expressions inside it.
- h 2/h 3/h 4 and other titles – Even less important than your H 1, specialists recommend using them only if you use your readers. These tags do not appear to be a factor influencing yields.
- The Alt attribute of an image – Surprenamment, the use of the Alt attribute of an image showed great correlation with high results in the search engines. That’s why it is highly recommended in an image, photo and illustration in which you can insert the keywords for which you want better positioning.
File name of your image – Since the search by image can bring you a lot of visitors on your website and the name of your image file appears to be an important factor for its positioning in Google Images, the use of your keywords in the name of your file is suggested.
- Bold character (< b >/< strong >) – The use of bold/strong seems to bring a very small advantage compared to the SEO weight of one page. That’s why your job is recommended for at least one term within your content.
- Italic (< i >/< em >) – Surprenamment, placing a keyword in italics appears to bring a profit slightly higher than the use of bold characters.
Internal links with anchors – No test has yet shown that internal anchor connections (anchor) are counted by search engines.
Internal links and localization in site architecture
- Click depth – Our general recommendation is that more competition for the key expression you target, plus your page should be high in your content architecture (and so take as few clicks as possible from your homepage to your important page).
- Number and percentage of internal links – The pages that receive more links tend to better perform. For pages targeting competitive terms, making links within your different pages to them can improve their referencing.
- Links in your navigation content – Google and other search engines are increasingly trying to recognize the localization of your links in your pages. Thus, using links such as on the Wikipedia site (inside your text content) rather than in your navigation could provide benefits for referencing. Remember, however, that Google has only the first link that it’sees’in the HTML code to a specific page.
- Lateral bar and footer (sidebar and footer) – Many recent experiences suggest that Google would definitely give less weight to the links placed in your footer (footer) and even less in your sidebar (sidebar). Therefore, if you use a navigation that is visible permanently on your website, it is preferable that it appears (in the programming) at the top of your contents.
- Keyword Localization – It is recommended that your key keywords appear in the first words (50 – 100, preferably before that) of the text content of your page. Search engines seem to give more importance to the pages using the keywords at the beginning of the search engines.
- Content Structure – Some professionals in SEO consider it very important to use a particular structure for content writing (introduction, text medium (body), examples, or a more journalistic style or style; narrative, data, conclusion, opening). However, no study could determine that one or other of these techniques brought a real difference to the point of view. Use the technique that best suits your needs and meets the expectations of your target audience.
Why is it that we do not obey these rules?
The answer to this question is relatively simple. The truth is that during the process of creating a high quality web content, we can forget, ignore and sometimes disobey disobey these best practices. A web page referencing, although certainly, very important, is actually only one piece of the puzzle to better perform in search engines. I strongly invite you to visit the survey on the «New Ranking Factors» of SEOmoz. These were produced through the participation of the best specialists in this field.
It is clear that the “on-site” optimization counts in the referencing, but this aspect according to Rand Fishkin’s opinion follows the rule of 80/20. That is, if you optimize your page only with the most important criteria: title of page, URL, internal links (these 3 aspects correspond to about 20% of the page SEO tasks), you will probably get 80% of the value it is possible to acquire in relation to all the global “on-site” SEO practices presented in this article.
Best Practices to Exit # 1 in Google
All of these page optimization points will not necessarily make sure you get first in Google. A list that would make it possible to arrive at first place would instead look like this:
- Accessibility – Content that search sites cannot view or cannot access simply cannot be indexed. Therefore, the fact that your page must be accessible is criterion .1 in this list.
- Content – You must have relevant and high quality content. These content will not only ensure that they attract the interest of Internet users, but they can be shared on the web. Viral content is possibly the most important factor in the performance equation, since it will also have the effect of creating incoming links more easily and naturally (links from other websites to yours).
Basic Elements on a Page – Focus your efforts on the most important “on-site” referencing factors (titles, Urls, internal links) according to the right keyword gives you a good boost to better performance on your page.
- User Experience – User-friendliness, user interface and overall experience of your visitors are factors that influence the number of links and the number of quotes your website will get. You will also have better statistics relative to the conversion rate and the time spent by users visiting your pages.
Marketing – Mr. Fishkin likes to say that “excellent content cannot replace excellent marketing”. A formidable marketing machine has the power to attract much more links from other websites than content would otherwise have deserved, and although this may seem unfair, it is a principle on which capitalism has been based since the last hundred years. Spreading your message is often and unfortunately as much (or often more) important than to be right, be honest or bring value.
- Advanced/advanced referencing on a page – Applying all the principles set out in this article relative to the optimization of your web page and paying attention to details is probably not unnecessary, but this aspect is at the bottom of this list for the reason that, according to the experience of SEOmoz, this advanced optimization does not add as much value as other techniques described.
Of course, do not hesitate to share your comments and experiences with the various recommendations made within this article on the optimal referencing of a web page!