Internal Linking : How to do and optimize your internals links [ULTIMATE GUIDE]

Building the internal mesh of your site means creating all its internal links. This is the easiest natural OnSite SEO strategy to be achieved. And the cherry on the cake: you don’t need to be a geek to understand how to create an internal mesh. After reading this guide, you will be able to build intelligently and efficiently the internal links of your website or blog.
Rather cool no?
Let’s go !

What is an Internal Link?

An internal link is when you link two pages of your website with a link.
For example, in HTML, you should encode this:
< a href =»» > This link leads to the SEO Hero Contest home page </a >
And this is what it would look like in the web browser. This link leads to the home page of Drujok

Why are Internal Links Important?

Here are the different reasons why you need to create an internal mesh:

  • Transmission of Authority: when creating a link from one page to another there is a transmission of “popularity” (called “Link Equity” or Equity of link). In the long run, it creates the overall authority of your site (DA) and makes your efforts to create more effective links.
  • Indexing: Internal links allow spiders spiders of search engines to effectively index your website.
  • Rebound rate: Internal links will reduce the rebound rate of your site and increase the average number of pages viewed and time spent on your website.
  • Sales funnel (or sales funnel): since this is your site, you can decide on which pages each visitor should go. If you try to sell a product or even generate prospects, you can structure your site so that internal links lead visitors to the most strategic and important pages of your site.

The Rules to be Respected for a Good Internal Mesh

In order for your internal links to have a very positive impact on the organic growth of your site, we must nevertheless follow some rules:

Using Exact Match Links Anchors (taking exactly a keyword)Internal links are analyzed differently from external links at anchor texts.

You can use anchors that include the exact keyword of the target page as long as it is the internal mesh.
It is sufficient that this anchoring text makes sense and helps the user’s navigation.
For example: If your link on the page/article “natural referencing” of your site, you can easily create an anchor anchor “natural referencing”.

Mastering the Concept of the First Instance of a LinkGoogle only records the first link anchor anchor on a page pointing to another page.

That is, if you link one page to another more than once (from the same page and to the same page), Google will only take into account the first Anchor (that placed highest on the page).
This means that you need to structure each of your pages intelligently.
It is necessary to remember that the links in your global navigation (top menu) are an integral part of your internal meshing.
Therefore, if you really want to improve the visibility of a certain page for a given keyword, do your best to use a very relevant keyword in the anchor text of the first instance of the link.
This is easy to achieve until this first instance is in the global navigation bar.

Capitalizing on Your Home Page

The homepage is the most authoritative page, regardless of the website. It is then essential to exploit it intelligently.
That said, you will need to be very selective with regard to the internal links used on this page.
You will therefore be able to link only the most important pages of your site from your home page in order to distribute maximum authority to these pages.

Creating Links Deep Links

To ensure optimal indexing of your website, you must try to build deep links as soon as you have the opportunity.
Build links pointing to deeper pages help Google or other search engines to discover these pages to start sending more traffic to them.

Using the Silos Architecture for an Optimum Relevance

There are different types of architecture, as explained in this article on how to build an internal mesh.
You need to structure your internal meshing strategy to help your users.
However, this does not mean that it is forbidden to ensure that search engines are also met.
To meet these two expectations, at the same time you can create a silo structure.
In concrete terms, a silo structure is a group of pages that all have a high degree of consistency from a content point of view and linked to each other.
This mesh creates a high level of relevance that will have the effect of boosting the visibility of each of the pages concerned.

The main idea of silo architecture is to break down a main article (long parent article) in several smaller and more specialized items.
These articles will not only drain organic traffic through their good visibility for long-term keywords (because specific topic) but also to strengthen the authority of the parent article.

Leave the Links in DoFollow

Your internal links must always be in DoFollow.
The only links for which you should add the NoFollow attribute are the affiliation links or links in the “comment” section of your blog.
Even when you want to remove duplicate content, use “noindex” and keep “follow” as an attribute.

Open your Links in a New Window/New Tab

Personally, as soon as I create a link, I will open it in a new tab with the attribute “target =_ blank”.
I really think that this greatly reduces the user experience when you read an article and you want to click on a link to verify additional information and lose the wire because the target page opens in the same window…
Indeed, you have to return to the previous page and look for where you were…
I recommend always setting each link with an opening in a new tab.
Especially for a link pointing to an external resource/page because you must avoid the visitor leaving your site!

Attribute ALT = Link Anchor

In some cases, you may want to link an image to a page/internal resource.
In this case, don’t forget to write the correct keyword in the ALT attribute of your image so that it accurately reflects the keyword of the target page.
For example, if I wanted to link an image to my article “Audit SEO”, I would write “SEO audit” in the ALT attribute.
Google considers the ALT attribute to be an image link anchor.

Avoidance of Coding Errors

Your internal links must be in HTML all the time. Escape links in JavaScript or those buried in Flash (anyway avoid Flash…).
Robots spiders cannot index this kind of links.
If they cannot index them, then the authority of your site will be adversely affected, as well as its indexing.
So again, all your links must be in HTML.

Create only Links Manually

I strongly recommend that you avoid the WordPress extensions/plugins to create your internal links.
There are plugins to automate the creation of internal links but avoid them.
Just for two reasons:
1) Plugins do not understand the intentions of your users and are therefore bad in terms of user experience
and 2) Plugins inject internal links randomly.
The goal of creating the internal mesh of your site is to improve the user experience.
Always create your own internal meshing and keep the user in mind!

Do Not Exaggerate at the Quantity of Internal Links

You should never build internal links for the sole purpose of manipulating search engines.
The purpose of a link on your website is to help your readers.
If you submergez a staggering amount of links, you will penalise the user experience because they will not know what links click.
This behaviour will lead directly to user inactivity and increase in rebound rates.
Give quality to quantity.
Having too many internal links is not only bad to guide your users through your site, but also because it will share the authority sent to each page.
The more links there are, the less authority is provided by each link.
The fewer links there are, the more authority is provided by each link.

Next Step ?

You are now ready to start creating effectively the internal mesh of your website.
Just follow the advice listed in this article, go to the act, and you will see the authority of your site and its organic traffic increase over time.
You have questions about creating internal links?
Let us talk lower, in the comments because here the best discussions are going on!