Writing web content: how to write an optimized article ? The ultimate How To !
This is, you worked hard to draw up a list of lucrative keywords and low competition. Now what do we do? It’s time to move on to content writing!
But not ordinary content: content optimized to be ranked at the top of the ranking of search engines results. Here are simple – but powerful – guidelines to follow when developing SEO content for your site. Content writing is the most important part of your SEO Onsite Strategy.
Maximize as much as your title tags
Most people’s approach to optimizing their title tags is as follows:
- Find a keyword for this page
- Add this keyword to the title tag
- Hope that everything will go for the best
Considering that the title tag of your page is (by far) the most important classification factor for SEO on-page, it makes sense to optimize it to maximum.
The best way to achieve this is to exploit the title tags in 2 ways.
This is to optimize your title tag for a “short” version AND a “long delay” version of your keyword.
When you do this, you’ll be classified for the long delay (because it’s less competitive).
Over time, you will also be classified for the short keyword (primary keyword).
Here is an example:
Let’s say you want to be classified for the “Credit Buyback” keyword since you have seen that it had a solid research volume as well as an excellent commercial level of intent (Suggested Advanced Auction) As you can doubt, in such a competitive industry, it will be quite long before you can be classified on this key word.
So instead of simply using the “Credit Buyback” keyword in your title tag, use a “long delay” version of this keyword. You can even rank on a “medium” keyword. This is what this double optimization tag would look like in practice.
In this way, you will quickly classerez for less competitive terms “Real Estate Simulation redemption”. And as you build links to this page, you will also be ranked in the top 10 for “Real Estate Credit Redemption” and finally for “Credit Buyback”.
Publish full and long content
Detailed articles of more than 1500 words go far beyond the usual blog publications of 400 words in SEO, content performance and reader satisfaction.
The only bad side is that the long articles take more time and effort to achieve. Nevertheless, it is a competitive advantage for you. Your competition is probably too lazy to write in-depth articles. That means you differentiate instantly when you start publishing strict content. Why is a long content so important? First, long content is strongly linked to the highest rankings on Google. The results of the top 10 for most key words have at least 2000 words:Why are we better classified with long content?
There are a few reasons:
- The long Google help to get more information about the page theme. This shows that your page is a relevant result for this keyword.
- Long content is generally more in depth than a blog publication of 300 words on the same topic. This means that the long articles will respond better to the user’s request than the short articles.
- Long articles usually attract more social ties and relationships than “empty” content.
It is logical if you think:
What is most likely to be of interest to you? A 350 words publication, “5 tips to find the right words”…
… or a 10 000 words guide entitled “The Ultimate Guide to Search for optimal keywords”?
That is what I thought.
Remember that you don’t necessarily need to include your target keyword more often in long content. In other words, do not abuse the density of a keyword.
Make sure you just spread your keyword here and there… especially at the beginning.
What leads me to my next trick…
Importance of a key word
The importance of a keyword is defined according to its location on the page.
The more your keyword is located on the page, the more Google will consider that this page is strongly linked to this keyword.
This is logical from the point of View of Google. If you write an article about a particular topic, why do you not mentionneriez a word associated with this topic (in other words, a keyword) from the beginning?
In summary: use your target keyword in the first 100 words of a page.
Tap the signals related to the user experience
A good user experience has advantages in VERY powerful SEO, both directly and indirectly.
Direct advantage arises from the fact that Google measures things like “short clicks vs long clicks” (in other words, how long a person spends on your page before clicking on “return” button to return to the Google search results page).
As you can imagine, the longer a person stays on your page, the better.
Conversely, those who return immediately to the search results after going on your page send a strong signal to Google that says: ” This result doesn’t seem useful, “it’s better to get down the page.”
The indirect advantage is simply that people who appreciate spending time on your site are more likely to link it…
So what could you do to make people stick to your site like glue?
Here are some applicable strategies to help you maximize the user experience for SEO and conversions:
Make sure the first sentences are REALLY short
Studies show that people prefer to read short sentences on the Internet. Nor do they like the large text blocks extending from one end of the screen to the other.
This is why the first sentences of each article and the home page of your site are very, very short.
So make sure to divide the first 5-10 sentences into not too broad paragraphs so that your readers’eyes don’t have to sweep right to the left.
The easiest way to generate this effect for your site is to add an image at the top of each page and align it to the right of the first paragraph.
Proposing different multimedia
Content containing only text is not effective.
Today, your content has to go up to the top speed and include videos, audio, diagrams, tables, interactive media, quizzes, games and agility.
When you have high-quality media on your site, you will be satisfaisez a larger proportion of Internet users visiting your site from Google. People who love videos sit down and watch your YouTube extract. The users who are loving read are happy to read the blog publications diagonally. And audio buffs love to listen to your Podcast.
In fact, Ubisoft discovered that content with 3 types of media tends to attract more return links:
Use h tags
If you publish long content (and if not, you should), you should use many subtitles to separate your content.
Nothing is more penalising the user experience (and therefore for your SEO) that a page of one kilometre without subtitle.
You can also divide words and phrases associated with your subtitles with H 2 and H 3 tags. This will give a boost to the referencing of your page.
A good rule is to include at least one subtitle for every 200 words of content.
Optimizing the pages for Google Hummingbird
The first thing you need to know about Google Hummingbird is: no need to panic.
Like any changes publicly announced by Google, the SEO community has hyper media the impact of the update by improperly exaggerating it.
After all, Hummingbird was on march for a whole month before Google announced the announcement publicly and nobody in the SEO world even noticed!
That being said, the idea of creating pages that target key themes and words is an intelligent evolution for user experience and for natural referencing.
In other words, Google Hummingbird has had an impact on how we optimize pages around key words… but not on how we find them, nor on how we assess them.
The way to find long-tail keywords, to determine commercial intent and to analyze the competition of a key word remains unchanged.
The only thing that has changed is how you optimize the pages of your site based on the keywords you want to target.
When you optimise pages with proven SEO principles “on-page” and add some new Ones to feed Google Hummingbird – you can even get more traffic on each page of your site.
Here is how:
Distil the long keywords of conversation (like “Where in Paris is located the Louvre? ) in shorter keywords that go straight to the point (“Location and Address of the Louvre”)
Stop creating 10 pages for 10 different keywords of long traînes. Just look at this research result:
Google is able to identify that the words “meals”, “cook” and “recipes” are in the same theme as the original keyword “prepare a delicious dinner”.
In fact, there’s no result in the top 10 having the keyword “preparing dinner” in their title tags.
So instead of creating an optimized article around “preparing a delicious dinner”, another around “cooking a super meal” etc. create a single great article optimized around a keyword in this theme. In this way, you will be classerez for this keyword and for all the synonyms Google associates with it.
Shuffle your anchor text
You already know that a suroptimisé anchor text is a risk factor for the Google Penguin penalty. This can also affect you with Google Hummingbird. If 25% of your anchor text includes the “best vegetable recipe” keyword, you will not be so classified for research as “better organic vegetable recipes” or “better green vegetables”.
Use smart co-quotations
Google now uses the text around a link to determine the topic of the pointed page. For example, you can see that the words “referencing tips” appear beside this link:
The more Google sees people using the words “natural referencing” around a link pointing to my site, the more that association strengthens according to Google.
As with anchor texts, you need to variez your co-quotations to include your target keyword and your synonyms. In this way, Hummingbird will classify you for multiple keywords.