Optimize your web site for Google’s mobile index

Google is launching a specific index for the results of mobile phone search. Basically, if your site is compatible with Smartphones, it will have its place in this priority index, driven by all the scoring factors attached to it. If your site is not compatible with mobiles, it is the desktop version that will be taken into account, but necessarily less priority.
We are in the logical continuity of the Mobilegeddon, and even if your site is already responsive design or you have a specific version for mobile phones, there are still some things to put in place to be favoured in the index that soon reaches the Web. Google Mobile Index is going to be a major part on your SEO Strategy.

A clean and efficient mobile version

Even if your site is already in modular design or you have a mobile version, there are still two or three points to which you need to be attentive if you want to offer a satisfactory user experience on a Smartphone.

A well thought-out design

Having a site in responsive design, OK. But if your buttons are too small, or the links are too close to each other, it’s going to be galley to click: think of having enough space and buttons large enough to allow a quiet click with your finger…

Never use flash

Flash is disappearing, the format was literally consumed by HTML 5 and CSS 3. It’s still a bit on the Web, and it goes without saying that if you have flash elements on your pages, it won’t be like the users of Smartphones, nor Google robots that will control your content.
Flash is dead, we have to move on to something else.

Finished pop-ups

Google also announced a future penalty for sites that use interstitial-ups on mobiles. So we’ll have to think about something else to collect lead or user data…

Do not block CSS or JavaScript

Strangely, it’s not about blocking CSS or JavaScript for Googlebot, but for Smartphones. A few years ago, it might be useful not to display all images on a page, or not to use all JavaScript on a mobile version, to see a light page and easy to manage for a slightly slow processor.
Today, some Smartphones are equipped with Quad Core, and are real power monsters. The problem is therefore resolved, and there is more reason to limit the display or block some resources on a mobile page.

The AMP format

It’s not official, but given Google’s latest announcements, it wouldn’t surprise me that it’s going to happen very soon. It’s already been a moment since Google bassine us about https, and a few weeks ago, a Google spokesperson announced that the AMP pages should be secure by SSL.
So it wouldn’t surprise me that the AMP format is soon preferred compared to others in the serp in a few moments… Think of taking a look at the WordPress plug-in that we find for this, or at the official site of the AMP project… Here you can learn more about Google AMP

Optimization of pages

There is pretty Tricky: The display of a title on a classic serp is 512 pixels wide. On the mobile, it is limited to 284 pixels wide. At the number of characters, the limit is 65 characters, spaces included. Except that, unlike the classic display on a desktop version, it is really limited to 65 characters. Therefore, you will need to write effective title tags, and logic also applies to the URL (limited to 40 characters), and the meta description (limited, it has 122 characters).
So let’s say that it hurts SEO, because the adaptable design prevails today on the Internet, and we always try to find the middle between mobile versions and PC versions. Here, we can say that it really changes it. To test this new display, this is here!

Local optimization

In September, Google released “Possum”, a large update of algorithms for local searches. And mobile research is still very oriented locally. If you want to position yourself for mobile, on local search, so you will have to go in “keyword stuffing” mode, to display the name of the locality you attack in:

  • The title tag
  • The H 1 tag
  • Address of your site
  • The Alt beacons
  • The meta description etc.

Yes, I know it’s ugly, but that’s like that. You can also use a Rich-Snippet generator, like the one you will find on this page.

SEO mobile: context and Issues for 2017

Since the beginning of the Web, all technologies and strategies have been thought of for computers. But things have changed much since then. Mobile devices took a growing part in usage until devancer.

The post-Desktop Era

The number of mobile Internet users exceeded the number on desktop in 2015. Currently more than half of Google searches are made from smartphones. The mobile is everywhere. While the time spent on computer is stable, the time spent on mobile devices has been steadily increasing for several years.

In this context, digital strategies are brought to adapt. Integrating mobile phones has become imperative to improve returns on investments.

Impacts on the procurement route

The web analytics tools show it every day. The conversion tunnels were complicated. Users surf multiple screens and conversion optimization becomes a puzzle.
In many cases, the user makes a first mobile search. Once the information is obtained, it carries out the computer transaction. Hence an indicator that can be misleading: a high conversion rate on desktop in a context where the user spends more time on mobile.
This is where web analytics tools can help you better understand the conversion tunnel. We are now talking about a multi-screen conversion rate. It takes into account the entire purchase tunnel on all devices.

Optimizing your site for mobile uses

There are two main mobile technologies: modular design and mobile site. The other possibility is the dynamic term, which is more complex to implement.
What strategy to choose? Let’s start with Google’s solution: modular design.
Advantage: Only one URL will be displayed on desktop and mobile. The same code is used for display on the different media. This avoids the duplicated content phenomenon.
Disadvantage: The site can be slower to load, as responsive requires adding specific code.
The second solution: create a mobile version of the desktop site.
Advantage: Site entirely dedicated to mobile. The user experience can be optimized for mobile devices.
Disadvantage: Risk of duplicated content if not all measures are taken: tags “canonical rel” etc.
The dynamic term is the least simple technology to implement. But it is perfectly compatible SEO like the other two when it is well done.

Google and its Mobile-oriented strategy

For years now, Google has been aware of the progressive pre-eminence of the mobile and has based the latest innovations of its algorithm on this aspect. This strategy translates into several steps taken to encourage site publishers to adopt good mobile compatibility practices.

21 April 2015: mobilegeddon

What many observers had imagined as an SEO earthquake did not happen. Yes, there is a signal for mobile sites, but far from what the Firme View has suggested.
The key to Google is that the message is well spent and that most sites are now working on this aspect.
To find out if your site is mobile, you can consult the Google tool.

Mobile Pore, a new challenge for Google

Interstitial are the inserts displayed after clicking on a mobile search result and before displaying the desired page.
Google considers these pages to be intrusive and wants to downgrade sites that use these practices from January 10, 2017.

These interstitial are also a means for site publishers to propose the downloading of mobile applications. An environment where Google has no control… hence some who accuse the search engine want to keep visitors on its interface.

The mobile loading time

Is Google’s next step to support sites that load faster on mobile? This is already the case on desktop where performance has been a classification criterion for a while.
This is what Gary Illyes, one of Google’s Spokesmen, said at a summit on search search. Mobile loading speed will soon be a signal for the classification of mobile pages.

Mobile index: the final step?

The latest Google project is to create an index specific to the mobile. So far all classification criteria apply on computers and mobile devices.
The rise of mobile uses has changed the way. More and more users are searching from mobile devices and Google must take this trend into account.
Potentially, this can lead to significant changes on the results pages. For specific mobile criteria will be used.

Dysfunctional Mobile Pages

The other innovation on which Google has communicated much in recent months concerns the AMP project. A technology to instantly display mobile pages to visitors. Launched in open source, it is already adopted by several major French media.

Is it relevant to create AMP pages?

The AMP project is not just a trend, Google’s goal is to make it a real standard in the mobile universe. Launched in February 2016 after a successful betâ version, the AGP develops outside the news sites. E-commerce is also starting to deploy it. This can be a real solution for you to have a competitive advantage on the mobile side. The loading speed of the AMP pages is unbeatable and allows you to capture more mobile traffic.

Conclusion

As you will have noticed, the development of mobile Internet has upset the way in which SEO practices can be understood. In 2017, it is clear that mobile will be at the centre of digital strategies. Take the lead to surpass your competitors now.